subject: Site Promotion
Increase Traffic to your site
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123 - Promote!
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Web site promotion and the accompanying site traffic it
produces are not
enough to guarantee your online success. Nevertheless,
you still need
them to succeed. It doesn't matter how great your site is
or how
wonderful your product, if nobody visits you won't make
sales.
As owner of 123-cyber-register.com, webmasters come to me
daily for
advice on how to get more traffic to their site. Here are
the three
common tasks that they (and you) must do before you begin
your site
promotion campaign.
1 - Identify Your Site's Key Phrases
Think like a typical web surfer for just a moment.
How do you search for
information and resources on the web? If you are like 85%
of web
surfers, you search in terms of key phrases - not key
words.
That said, the first task prior to promoting your site is
the
identification of your sites key phrases. What
would someone type as a
search query if they wanted to find the kind of
information on your site?
Take my web site as an example. The services I offer help
people
professionally promote their web site. How might somebody
search for my
site? They would typically use key phrases such
as...
- register web sites
- search engine registration
- search engine submissions
- register with search engines
Examine your site and make a list identifying the key
phrases a potential
client would use when searching for the information.
After all, if
they're looking for certain services and products and you
offer what
they're searching for, then you stand a much better
chance of getting
the sale because your prospect is pre-qualified.
2 - Name Your Page Appropriately
Now that you've got your list, your next task is to craft
your page title.
This is the place where most webmasters make a mistake.
They create
their title page for the visitor, not the search
engine. Here's a good
rule of thumb: MAKE CERTAIN that your page title contains
your most
important key words and/or phrases.
One of the popular promotional services offered at our
website is the
writing and distribution of press releases. We've
learned that the top
phrase most people query when researching this topic is
Press Release Service
That's why we made sure that this phrase was a part of
the page title. The HTML code looks like this:
<title>1 2 3 Cyber Register Press Release
Service</title>
3 - Create Your Meta Tags
There are two more places where these phrases need to
appear. The first
place is within the first 250 words of your page.
Search Engines look
there to determine the content of your site. The
higher your "key phrase
density" the better your ranking in many search
engines.
The next place to use your key phrases is in your meta
tags. This bit
of HTML code helps the help search engines and
directories properly
classified and indexed your page. There are two
types of meta tags -
your sites description tag and its key word tag.
The first tag is the description. Use your key
phrases to write a one
sentence (25 words or less) description of your
site. Here's what my
Press Release page looks like:
<meta name="description" content="Press
Release
Distribution and Professional Authoring.">
Next take your key words and phrases and prepare a key
word meta tag.
Here's what that tag looks like on my press release page:
<meta name="keywords" content="press
release, media, releases, news, professional writer,
release, advertise, contact, public relations, newspaper,
stories, web site,">
Search engines are funny things. Their rules and ranking
procedures
change often. Generally speaking, however, if you include
your key
phrases in the page content, title, and meta tag
descriptions, you'll
have the best chance of gaining and maintaining a high
ranking.
Good luck!
Ted Smolkowicz
mailto:ted@ezine-traffic.com
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Your Site Has Been Banned From Search Engine
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Do you want your website banned from a search service? Of
course not, no
one does. But it happens every day to unsuspecting
website owners. Why?
Because "search engine" is a term loosely and
incorrectly applied to all
search services. And not all search services are search
engines. There
are the "real" search engines and there are
directories. So, what is the
difference and why does it matter?
A "true" search engine is a robotic program
that automatically
crisscrosses the web retrieving and cataloging websites.
A directory is a
search service powered by human beings, called guides or
surfers, who
review and rank websites.
While submitting the main URL and key pages of your
website is accepted
practice with "true" search engines, it is NOT
tolerated with the
directories. In fact, this practice is considered
"spamming" by most
directories and will likely get your site banned. Why?
The people
reviewing websites do not have time to review the same
URL only to give
it the same ranking.
I have divided the search engines and directories into
three main
categories below: "real" search engines,
directories, and pay-for-listing
search services with submission tips for each.
TRUE SEARCH ENGINES
Submit your main URL and several key pages of your
website to these
search engines as often as you like without penalty.
http://www.alltheweb.com/
http://www.altavista.com/
http://www.completeresults.com/
http://www.directhit.com/
http://www.excite.com/
http://www.google.com/
http://www.hotbot.com/
http://www.lycos.com
http://www.msn.com/
http://www.northernlight.com/
http://www.webcrawler.com
NOTE: Google and Direct Hit primarily use popularity to
rank websites.
DIRECTORIES
Carefully read the submission guidelines for each
directory before
submitting your website.
Class A Directories
Submit only your main URL one time to these directories.
Go.Com, Snap.Com
and Yahoo currently require the submitter to find the
best category and
sub-category for the site. For example, if you have a
flower and gift
website, you must choose ONE category for your on-line
business: the
flower category OR the gift category. If you request
information from
Go.Com (Infoseek) on submitting your URL, you will get an
autoresponder
that states it is acceptable to submit your site once a
month to keep it
fresh, but that is risky. Better to be safe than sorry!
http://www.dmoz.com/
(Open Directory)
http://www.go.com/
(formerly Infoseek)
http://www.snap.com/
http://yahoo.com/
Class B Directories
You may submit your website to each relevant category one
time. In the
gift and flower store example, you could submit your site
once to the
flower category and once to the gift category.
http://www.askjeeves.com/
http://www.looksmart.com/
Pay-For-Listing Search Services
These search services are different from the others in
that they sell
their listings. Companies with a few extra dollars can
pay to get a
higher ranking.
http://www.goto.com/
(GoTo is not related to Go, above.)
http://www.simplesearch.com/
http://findwhat.com/
While I hope this information is helpful, please read and
follow the
submission guidelines for each search service anyway. If
you need more
information on the search services, click over to the
Search Engine
Watch website at http://searchenginewatch.com.
Good luck in your search
engine battle!
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The contents of this newsletter do not necessarily
reflect the opinions
of Complete Results, Inc. Complete Results, Inc. makes no
warranties,
either expressed or implied, about the truth or accuracy
of the contents
of information provided by the sponsors or by the
writers.
E-mail: mailto:info@completeresults.com
Website: http://www.completeresults.com
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ALT="Free Website Promotion From Complete Results!"
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